E-commerce has undergone an astonishing soar in recent years. How many companies sell their products on Internet today in France?
That’s right, the rise is incredible. According to a recent survey from the Fédération du e-Commerce et de la Vente à Distance (FEVAD or Federation for e-Commerce and Long-Distance Sales), there are 120,000 e-commerce web sites in France. Every half hour, a new retail web site is set up. The number of sales web sites hosted online is expected to grow by around 15 % this year compared with 2012 figures. As far as I know, there is no equivalent in other
sectors in France.
Has e-commerce become a crucial activity that allows turnover to be boosted in all cases?
It’s not so simple. The mere fact of having a retail web site is not automatic insurance for developing your business. On the other hand, for a company that wishes to develop its turnover, that has a clear positioning, a well-defined Internet strategy and client databases at its disposal, it’s obvious that web presence may prove to be an effective means for increasing one’s renown and hence, one’s activity.
Young web sites take time to take off. All those with payment methods are already one step ahead. It is very important to communicate and to enable a delivery system on these platforms. Any company intending to sell BtoB (editorial note: business to business) or BtoC (editorial note: business to consumer) must deal with these issues. We live in an era where social
networks condition the way we make purchases.
What are the most influential social networks?
At this point in time, many strategies combine social networks and the world of e-commerce. For example, Facebook is also positioned as a development tool for all e-retailers, from VSEs to the biggest brands.Consumers are also very active on social networks and become purchasing advisors via blogs, forums and obviously social networks.
What is the future of e-commerce?
Consumers should be able to place orders wherever they like. Mobilecommerce or m-commerce is in full expansion. While sitting at a café with your mobile phone, you can now buy a train ticket, you can order your groceries from a supermarket, you can renew your wardrobe via your tablet in the metro… We’re now saving time.
Isn’t the disappearing notion of human relationships, oral exchange, face-to-face encounters with retailers a limitation of e-commerce?
That’s an interesting question. But frankly, given the choice of lining up half an hour to buy your train ticket and buying it from home on your tablet or personal computer, what would you prefer?
In fact, the French rail company SNCF has understood this and sets up reception spaces that merely serve to give information to its clients. I find this to be a good means for reinforcing exchanges and communication.
It should be noted that the consumer is at the heart of this tenth edition of the E-Commerce Paris expo in a new exhibition space: the “Customer Experience” zone. Today, the consumer is taking back control over consumption, he has cross-channel capacities, he decides how he buys, where to buy, when to buy, while wishing for an enriched consumption experience.
Come to the expo to find out more… More than 350 presentations over the three days of the expo will allow you to get informed on the latest innovations in the sector. And don’t forget the E-commerce Awards that recognise the most innovative companies of today and tomorrow, on Tuesday 24 September from 6 p.m. onwards in Hall 6.
Paris Porte de Versailles, Pavillon 7
1 Place de la Porte de Versailles, 75015 Paris
Tuesday 24 September from 9 a.m. to 6.30 p.m.
Wednesday 25 September from 9 a.m. to 6.30 p.m.
Thursday 26 September from 9 a.m. to 6 p.m.