Street marketing, how to do an efficient and surprising advertisement campaign

The 2013/09/01 at 06:00
Marcel Saucet has written his first book, called Street marketing. Commerce International went at his pr...

The CCI Nord Pas de Calais: an engine in the energy transition

The 2013/08/05 at 08:02
Jeremy Rifkin, the well-known American economist and futurologist, will be in Lille in May to oversee a ...

Roman baths through Japanese eyes

The 2012/05/16 at 13:55
An undeniable success in Japan, with over 5 million copies sold, the manga Thermæ Romæ was released in France in March. While the series was original at the outset, its storyline soon became repetitive.

Igort’s bloody Russia

The 2012/03/05 at 13:50
After Les Cahiers ukrainiens, a harsh plunge into the USSR, Igort offers us a powerful new narrative on Russia today.

A sketch of the Holy City

The 2012/01/03 at 16:01
In "Jerusalem Chronicles", a book somewhere between a diary and an immersive reporting, Canadian illustrator Guy Delisle recounts his year spent in East Jerusalem.

Isabelle Bourboulon: "In France, work has a very strong social function”

The 2011/11/10 at 06:00
In France, suffering at work is no longer a taboo subject.

3 Books : "Van Gogh", "Pastry Paris" et "Business I$ Business"

The 2011/10/12 at 14:50
The selection of 3 books of October.

Prevention of psychosocial risks: interview with Élodie Montreuil

The 2011/09/07 at 11:22
Since the start of the economic crisis, psychological risks have evolved and increased. Élodie Montreuil is a specialist in the prevention of psychosocial risks at work and a consultant at Secafi.

Christians persecution around the globe

The 2011/09/07 at 11:04
The author retraces anti-Christian persecutions, well documented and illustrated by testimonies from victims and aggressors.

Interview of the author of "The sociology of first names" Baptiste Coulmont

The 2011/07/15 at 10:33
Baptiste Coulmont, a sociology lecturer at the Université Paris 8, has recently published Sociologie des prénoms and discusses his various research themes on

3 books: "The Information", "The Origins of American Politics", "The President and the Assassin"

The 2011/07/15 at 09:27
The selection of 3 books of july and august

The State of France 2011-2012

The 2011/07/06 at 15:15
Full scan of France trough an analysis of the society, culture, economics, politics, territories and the European Union topics

China: interview with Marc Meynardi

The 2011/05/30 at 10:20
Marc Meynardi has been accumulating experience on the Chinese market since 1984. He offers his tips on s...

Web marketing tools

The 2011/05/30 at 10:11
Community management, referencing, web marketing… The commercial functions of Internet are developing at a galloping speed. Businesses sometimes equip themselves with “departments” in these domains even befo...

Mapping the future

The 2011/05/02 at 15:14
“This atlas is confirmation of a fact: no combat has been lost, but there are battles to fight. And abov...

Carbon finance: interview with Laurent Daniel

The 2011/03/31 at 10:58
Laurent Daniel is an economist and co-author of La Finance carbone. He retraces the main characteristics of the young carbon financial market, whose evolution remains uncertain.

The diversity of the African peoples

The 2011/03/31 at 10:51
Africa is not a country, but a continent. While this may be a well known fact for many readers, this phrase may well be a reminder for others, given the number of verbal shortcuts heard here and there from a...

Child labour: interview with Bénédicte Manier

The 2011/03/02 at 09:38
The number of economically active children aged under 18 years reached 305 million worldwide in 2008. Bénédicte Manier, a journalist specialising in social and development issues, is the author of the book L...

Googling all over the place

The 2011/03/02 at 09:33
An Internet specialist, consultant and trainer from the Netherlands, Henk Van Ess offers a method for optimising Google searches in order to avoid getting lost in the 26 billion available sources.

ICT in Africa

The 2011/02/01 at 11:55
Information and communication technologies (ICT), in particular Internet, lag behind significantly in Africa.

"A how-to guide" for journalists

The 2011/02/01 at 11:48
“No, the vocation of the journalist is not to promote your business. The article that may be published on your company’s activities has nothing to do with promotional advertising, free write-ups or advertori...

Interview - Gilles Novarina: urban societies

The 2011/01/04 at 13:46
Read our article Interview - Gilles Novarina: urban societies

A giant with clay feet

The 2011/01/04 at 13:41
The devoted Mark Lehner has spent three weeks underneath the Sphinx, exploring excavations discovered then again filled by French engineer Émile Baraize in 1926.

Analysis - Spotlight on French bosses

The 2010/12/01 at 14:09
Read our article Analysis - Spotlight on French bosses

Interview - Jean Papail - Mexican entrepreneurs

The 2010/10/29 at 12:02
Read our article Interview - Jean Papail - Mexican entrepreneurs

Analysis - Maghreb and Machrek 2009 assessment

The 2010/10/29 at 11:58
Read our article Analysis - Maghreb and Machrek 2009 assessment

Main basse sur le riz, a film by Jean-Pierre Boris and Jean Crépu

The 2010/10/12 at 10:29
A journalist for Radio France Internationale and a specialist in raw materials, Jean-Pierre Boris is aut...

Interview - Nacima Baron-Yellès – The Spanish crisis

The 2010/10/05 at 11:25
Read our article Interview - Nacima Baron-Yellès – The Spanish crisis

Analysis - Snobs in the spotlight

The 2010/10/05 at 11:20
Read our article Analysis - Snobs in the spotlight

Interview - Hocine Malti - Dear Algerian petrol

The 2010/09/03 at 07:52
Hocine Malti participated in the creation of Sonatrach (a public petrol company), of which he was Vice-P...

Analysis - The fall of the Iron Lady

The 2010/09/03 at 07:45
Read our article Analysis - The fall of the Iron Lady

South Africa in the Jacob Zuma Era

The 2010/06/30 at 10:59
Roland Lomme participated in a collective work on racial cohabitation in South Africa. This high officia...

Sébastien Jallade: a man with soles of wind…

The 2010/06/01 at 10:55
Sébastien Jallade signs, with L’Appel de la route, a short and brilliant essay maliciously subtitled: A ...

The future of cultural patronage

The 2010/05/04 at 15:22
Renaud Carrier recently co-edited a work on cultural patronage in France. For this Professor of Legal Hi...

Mistreating the precautionary principle

The 2010/05/04 at 15:17
Inviting France to lower its values for maximal exposure to the electromagnetic fields of relay antennas...

Christian de Perthuis: assessing the European carbon market

The 2010/04/01 at 15:36
In its first phase (2005-2007), the European CO2 market cut emissions by 2 to 5% throughout the zone. Th...

When Michael Moore gets going on capitalism

The 2010/04/01 at 15:12
After his virulent criticisms of the Bush administration (Fahrenheit 9/11) and the US health system (Sic...

William Bourdon: legal weapon

The 2010/02/26 at 10:03
Specialising in defending human rights, lawyer William Bourdon reviews in this book legal tools availabl...

How to save money via ecology, by Jean-March Lorach

The 2010/02/26 at 09:55
Pushed by the ecological urgings of international organisations and the European Union, various countrie...

Antony Wild: "Coffee trading has always been perfectly unfair"

The 2010/02/01 at 11:48
Coffee taster Antony Wild once scoured the world in search of the best products for a specialised Britis...

L’Algérie des origines, by Gilbert Meynier

The 2010/02/01 at 11:33
Gilbert Meynier is one of the major French-speaking specialists in Algerian history.

Valérie Pironon: focus on competition law

The 2009/12/30 at 10:48
Holder of the aggregation (advanced teaching qualification) in private law and professor at the Universi...

2009 Human Development Report: “mobility”, a human right

The 2009/12/30 at 10:33
In 2010, in the jargon of development specialists, the term “migration” may be replaced by that of “huma...

Seth Godin: "The opportunities encouraged by social networks are immense"

The 2009/11/30 at 14:30
Seth Godin is a marketing specialist. In his latest book, Tribes, this successful speaker optimistically...

Le dessous des cartes, de Kyoto à Copenhague, by Jean-Christophe Victor

The 2009/11/30 at 14:22
Just a few days prior to the United Nations Conference on Climate Change in Copenhagen, the lack of peda...

Jean-Claude Masangu Mulongo, African Banker

The 2009/10/29 at 12:36
Jean-Claude Masangu Mulongo has been head of Congo’s Central Bank since 1997, and presided over the G24 ...

A history of Advertising

The 2009/10/29 at 12:32
From street posters to television commercials, radio jingles and website banners, civilised humans are t...

Book: Marketing and Islam

The 2009/10/08 at 14:31
For those who know nothing, or next to nothing about Islam, here’s a book that reads like a novel. The a...

Analysis: light shed on the rights of cybernauts

The 2009/09/07 at 14:44
Opening a cybershop, selling items by auction, exchanging services… Internet offers greater and greater ...

Pierre Vermeren: a kingdom under analysis

The 2009/06/29 at 14:03
A graduate of the Ecole Normale Supérieure with an agrégation in history, Pierre Vermeren draws up, in t...

University and Research: The Motor of Business Creation, by Pascal Boris and Arnaud Vaissié

The 2009/06/29 at 13:57
Drawing inspiration from the British model to erase the ongoing university crisis in France. This is the...

Jean-Luc Mordoh: The factor’s locker room

The 2009/06/04 at 14:03
Jean-Luc Mordoh, Manager of MDH Factoring, is the author of the only book currently available on factori...

The recipe for successful ideas

The 2009/06/04 at 13:58
Why do some ideas survive whilst others die ? And above all, how can the life expectancy of a “good idea...

Daniel Pink: Manga business

The 2009/05/06 at 13:50
Advisor to Vice-President Al Gore between 1995 and 1997, Daniel Pink is a consultant and specialist jou...

Confidence, the driving force behind recovery

The 2009/05/06 at 13:44
“It's the economy, stupid!” This phrase which may have helped Bill Clinton to win his 1992 presidential ...

Gaëlle Goutain: "The breaking up of the family unit must be avoided in expatriation"

The 2009/03/31 at 11:13
Gaëlle Goutain and Adélaïde Russell, respectively a journalist and psychologist, both have experience in...

The Euro, by David Marsh

The 2009/03/31 at 10:48
The euro thrusts about its weight as the great rival of the American dollar. But price increases, accomp...

Chenva Tieu: "Each time China copies the West, things go wrong!"

The 2009/03/03 at 11:34
French of Chinese origin, Chenva Tieu is entrepreneur in financial services and audiovisual production. ...

The crisis: Jean-Marie Messier’s media refrain

The 2009/03/03 at 11:29
It is an arduous task to publish a book on a topic that has already been extensively dissected by expert...

Camille Froidevaux-Metterie: "In the United States, faith is above all a private affair"

The 2009/02/03 at 09:11
Politics specialist Camille Froidevaux-Metterie teaches at the Université Paris II and Sciences Po. Far ...

Prince Bandar, the Saudi Gatsby

The 2009/02/03 at 09:06
How have petrol, weapons and Allah managed to knit strong links between two countries that have nothing ...

Jeffrey Gitomer: "When economic times are volatile or diminished, by proportion training should increase"

The 2009/01/05 at 15:28
Jeffrey Gitomer is the author of The Little Red Book of Selling, published by Pearson. President of U.S....

Sir Branson unveils his secrets

The 2009/01/05 at 15:24
After publishing Losing My Virginity: The Autobiography, and then Screw It, Let’s Do It: Lessons in Life...

Socio-economic documentaries: going global on DVD

The 2006/05/26 at 09:45
Observing a business during the principal stages of its development. Taking the pulse of a company direc...

Succes Story - Michel Ocelot’s “Kirikou”: worldwide success

The 2002/07/05 at 12:17
“Kirikou isn’t big but he’s brave”. Michel Ocelot, who likes to define himself as a story-teller and a m...

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Business Class
November brings fogs and rain, but that's not all. This November is marked by the stock market debut of Twitter on t...

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E-commerce: where do smes fit in?
SMEs encounter many difficulties in online commerce in the face of the better financially and logistically armed large groups that are leaders of t...
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A selection of articles on the Spanish economy published in the magazine Commerce International and on

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