The 2013/11/19 at 14:46
25 billion euros in economic fallout expected
Is it possible not to go? According to Article 1 of the Convention relating to International Exhibitions, “World Expos are the largest and broadest of mega-events”. Not only this, they are powerful instruments for urban regeneration. Organised every five years ever since 1995, they last six months, during which a topic of interest for the whole of human experience is broached from many angles. The next World Expo, to kick off on 1 May 2015, will be dealing with “Feeding the Planet, energy for Life”. In short, the aim will be to reflect on how to strengthen the quality and security of our food, to innovate research, technology, enterprise and the whole food industry in order to improve the nutritional characteristics of products, their preservation and their distribution.
Obviously, it’s no accident if this rendezvous is taking place in Milan. The food industry is Italy’s second largest industry in terms of dimensions, comprising 36,000 small and medium-sized enterprises, half a million workers, and produces a yearly turnover of around one hundred billion euros. The World Expo will involve the presence of 136 countries. The whole of northern Italy and major Italian companies are pulling out all stops to draw the planet to their territory: 1.7 billion euros are being invested in infrastructures, compounded by one billion euros from contributor States. Twenty-five billion euros in economic fallout are expected, 10 billion from tourism, 4 billion from the events industry, and 1.7 billion from services relating to the event itself.
The Milan Chamber of Commerce is helping to prepare the 2015 Expo
Preparations for the Expo are an event in themselves. Calls for direct tenders or tenders via partners of the Expo are being launched in all sectors: the food industry obviously, but also packaging, energy, telecommunications, robotics, security systems, green mobility, waste management, advertising, integrated systems, the banking and insurance sector, air conditioning, publicity, travel services, and so on.
For those wishing to participate in this unique rendezvous, the Milan Camera di Commercio has been undertaking, since 2010, to give greater visibility to interested enterprises. The Chamber has thus launched a platform for exchanges and meetings, the Tavoli Tematici. Every two months, enterprises and associations from a given sector meet to present their projects, to assess business opportunities, and to prepare for Expo 2015 together. Every gathering takes place at the Palazzo degli Affari and brings in around fifty participants.
France to invest 20 million euros in public credit
Also in this context, the French agency supporting the international development of enterprises, Ubifrance, is looking forward to purchasing meetings with the expo organisers and major sponsors between February and March 2014. This will be a fine opportunity for enterprises looking to export their goods and services, in particular an opportunity for them to discover Italy – a market already appreciated by larger SMEs as more than 1,200 French subsidiaries are currently found in the country.
“We need to produce more and better” to fight against hunger; “this is the challenge,” declared French Junior Minister for Agriculture, Guillaume Garot, when signing the –contract officialising France’s financial contribution at the French Embassy in Rome, in September this year. France has already committed to invest 20 million euros in public credit to this huge event. Overseen by the United Nations Organisation, the rendezvous sets as its prime goal stirring up reflection and inspiring action in current processes for creating enduring and secure food systems.