The 2012/09/19 at 08:00
Originality and diversity are increasingly decisive criteria when it comes to business tourism. And these are two qualities found in the French department of Landes, a seemingly inexhaustible source of themes and services for stays. From seminars to conferences via small conventions or meetings against a backdrop away from the everyday, the territory meets countless types of needs. The CAP40 (Club Landais du Tourisme d’Affaires et des Événements Professionnels or Landes Business Tourism and Professional Events Club) works towards increasing local efficiency in this domain."We decided to pool our means throughout the French department of Landes to allow our service providers who deal in business tourism to work together and so improve their global offer. The departmental tourism board of Landes, via CAP40 and our business tourism stream, wishes to help its partners to become better known, to stand out on the national arena, in order to find new opportunities," explains Véronique Saucès, Head of CAP40. The Club takes charge of matching the Landes territory offers with demand, as well as training and increasing professional business tourism skills in the department, and structuring the offer with adapted technical support. Its activities also include communicating about its members and the Landes business web sites, as well as keeping a watch on the local business tourism economy.
Landes is one of the largest departments in France, with highly diverse offers. "We can offer stays in the middle of forests just as we can offer business tourism by the sea or in towns. The abundance of accommodation available in all these geographical zones demonstrates the interest in this diversity," points out Véronique Saucès. As far as ocean offers go, the towns of Hossegor, Capbreton and Moliets-et-Maâ hold a plethora of hotels, spas, typical guesthouses and seminar centres close to fine-grained sand beaches. Accommodation is also found at the heart of nature, in the green hinterland valleys and in the department's major towns such as Dax or Mont-de-Marsan. This broad palette of atypical sites means participants can get excited about combining professional obligations with leisure and relaxation. Added to these are local efforts made to provide the technical equipment necessary for business stays as well as specialised staff such as interpreters or receptionists. "For ordering parties, our asset of diversity is a wonderful way to set up business programmes with extremely varied connotations, while taking advantage of the best conditions for group work," specifies Véronique Saucès. "Today, ordering parties and intermediaries such as agencies, are looking in particular for original, atypical destinations that provide a change of scenery at lower costs. The department is a good way to meet this need as it represents a complete break from the daily lives of everyone."
On top of its natural wealth consisting of many sand dunes, preserved sites, and sports and leisure facilities appreciated by company heads and executives such as golf courses, Landes is also an atypical incentive destination thanks to its cultural activities. Popular Landes traditions can be experienced in many ways, such as local gastronomy, or different yearly festivals and events. "Local authorities place great importance on the cultural aspect and prove to be very enterprising in this domain. It is also in this area that we bring great distinctiveness to all projects developed on the Landes territory," indicates Véronique Saucès.