The 2011/05/02 at 07:37
It is aimed at all players in the sector: exporters, importers, logisticians, consultants, lawyers and so on. One month following its launch without any major communication campaign, the web site has 600 members. The result of discreet yet effective word of mouth. Launched through a joint venture with ExportaPymes, a web site based in Argentina dedicated to the globalisation of Latin American businesses, La Cancillería allows subscribers to set up profile pages and present photos and videos of their products and activities. Events such as major trade fairs may be announced, and members can indicate whether they are attending or not – a service that simplifies upstream contacts for small companies that can schedule their meetings straight away; once on the spot, geopositioning tools help them to meet up. Eduardo Paz, one of the web site’s initiators and Head of the company Comercio Electrónico Global which was one of the first to pay an interest in electronic commerce in Spain, sees La Cancillería as a key vector for the creation of new trust relations between SMEs-SMIs.
“Trust is very important in trade,” he points out. “It is a way for professionals to improve their productivity through a network of businesses.” The first members originate from some twenty Spanish-speaking countries. “This common language offers a competitive advantage,” recognises Eduardo Paz who hopes to reach 60,000 members in the first year. “But we envisage opening it up to others.” The company has revealed no details about the necessary technological investment for the launch of the network but admits that costs have been “quite high”. This is a factor that previously blocked the ambitions of Chambers of Commerce wishing to get involved in such a project. “The network undeniably opens up markets to their clients,” notes Eduardo Paz. “It is easier for them to get on board a project already underway.” Several Chambers have hastened to speak of La Cancillería to their members.