The 2012/10/29 at 11:00
Alexandre T. Analis
Exit Peter Hill, welcome Wayne Pearce. Appointed as CEO of Oman Air, on 3 January, by Darwish Bin Ismail Bin Ali Bulushi, this Australian has already notched up extensive experience in Gulf countries, where has worked for Qantas, Gold Metal Travel and Etihad Airways in particular. His arrival coincides with a widening of the airline's services and partnerships. In France, Oman Air signed, in January, a contract with the SNCF French train group allowing passengers to use a single ticket for pre- and post-flight trips between 19 French train stations* and Terminal 2 of Roissy Charles de Gaulle Airport. The offer matches train travel with international flights to 40 destinations offered by the airline.
In February, Oman Air launched, in partnership with the Omani Ministry of Tourism and local tourist-sector players, the "One Free Night in Oman" offer. Valid until 22 December, this promotion includes one night's hotel accommodation and breakfast in a selection of Muscat establishments. Available for Economy and Business Class passengers, it applies for all stopovers of two or three nights. The Oman Air innovation policy underway in the last few years, aiming to improve the quality of passenger services, seems to be bearing fruit, namely for business travellers. In May, the airline won the title as "Best Business Class Airline, Middle East" at the Business Destinations Travel Awards, before winning the award for the "Best Business Class Airline Seat" at the Skytrax World Airline Awards in June.
This success is matched by a sustained growth policy in recent years, with the opening up of new destinations. The latest to date is Teheran, linked to Muscat International Airport by four departures and two returns every week since 31 August. In addition, Oman Air has continued to develop its "Sindbad" loyalty programme, comprising three levels – Gold, Silver and Blue – depending on the number of miles accumulated. All members can exchange miles for rewards (free tickets, upgrades), and also benefit from a wide panel of services: a dedicated call centre, pre-flight seat choice, extra baggage allowance, priority on waiting lists, discounts on tax-free goods on board....
Gold and Silver members also have more access to airport lounges (the last inaugurated by Oman Air is the one in Bangkok on 18 December 2011) and are entitled to extra miles, priority check-in as well as priority luggage delivery. Sindbad also allows miles to be accumulated when using the services of different Oman Air partners: Avis, Budget, Etihad, Golden Tulip, Gulf Air, Hertz, Joyalukkas, National Bank of Oman, Radisson Blu, Sixt, Shangri-La, Travellin Connect… Finallt, Oman Air envisages supporting growth by increasing its aircraft fleet: 3 Embraer E175s have been ordered with an option for 5 extra aircrafts, and 6 Boeing Dreamliners are to be delivered in 2015.
*: Aix-en-Provence, Angers, Avignon, Bordeaux, Champagne-Ardenne TGV, Le Mans, Lille, Lorraine TGV, Lyon Part-Dieu, Marseille, Montpellier, Nantes, Nîmes, Poitiers, Rennes, Saint-Pierre-des-Corps, Strasbourg, Toulon and Valence.
More detailed information is available on the following web site: www.omanair.com
Founded in 1993
26 aircrafts: 4 Airbus A330-200s, 3 Airbus A330-300s, 15 Boeing B737-700-800s, 2 Embraer 175s and 2 ATR 42-500s
3.8 million passengers in 2011 (+ 16 % compared with 2010)
Filling coefficient in 201: 72.7 % (+ 0.5 % compared with 2010)
2011 turnover: 311.3 million Omani rials, in other words around 657 million euros (+ 35 % compared with 2010)
2011 losses: 110 million Omani rials (232 million euros)
99.825 % owned by the Omani State
Source: Oman Air – August 2012