The 2013/03/28 at 09:23
Marielle Claudon, General Manager
How many people work at Altera?
Our team is made up of twenty persons, half of whom are technicians and developers. Beyond our training and consultancy activity, we offer the specificity of bringing customised technological solutions to accompany our training (e-learning, serious games, webware solutions) or consultancy services (auditing tools, for example) with the aim of maximising the efficiency of our interventions and our clients’ return on investment.
Commerce International: In which domains do you intervene?
We intervene in the sectors of mass consumption, automobiles, health, banking and insurance, and more recently in the “lifestyle” universe: cosmetics, wellbeing, homeware and fashion goods. We have sectorial experts at the head of each of these entities to support clients from one end of France to the other, as well as internationally (from France).
How do you operate?
Clients call on us when they have commercial, organisational (process, structures and tools) or efficiency-related (skills) issues to deal with. We generally meet general managers and/or sales managers with whom we exchange to define together the best practices and training programmes for their sales teams. We are accustomed to saying that our role is to make sure that teams are capable of executing the company strategy and its vision, on the ground and with their clients. This is where the stakes lie: transforming a vision and ambition into a commercial reality for clients, and on the ground, in points of sale.
What are the latest trends that you have been able to observe in your profession?
As our teams really understand the DNA of the companies with which we have been working for years, as well as the processes that have been set up, we are increasingly asked to intervene in missions within the companies themselves, namely in the areas of transition management and the coaching of new organisations. This is a trend that is set to take off as our clients are reviewing their structures and cutting their staff numbers in France and Europe.
All the same, the second trend – and a deeper-reaching one in my opinion – is that of globalisation. At Altera, we are also convinced that it is not viable to remain French-centred. The key accounts we work with increasingly take us along on bids that, at the least, are European in reach. It is therefore necessary to have a presence in the border countries of Europe, but above all, to invest in the emerging countries that present genuine development opportunities and where support needs are real.
So Altera is called on to develop even more internationally?
Yes, this is even the heart of our strategy: to continue to maintain a core business on the French market while pursuing our development beyond France. On the European level, this movement occurs naturally as it is induced by our clients. In addition, we are going to capitalise on our knowledge of the international sphere to set up in emerging countries. Today, there is a real need for support for industrial companies in these countries, to expand the skills of local teams as well as those of distributors called upon on the spot. Margins of progression concern organisations in the wider sense, the “routes to market” (or how to reach consumers), mastery of sales and negotiation methods, which are keys to increasing performance and developing turnover.
What are the strengths of Altera?
Our team is highly pragmatic and operational. Our experts are persons who, before becoming consultants, have held key positions in major groups and who, as a result, have a capacity to be extremely geared towards being operational and towards return on investment. We also know how to develop technological solutions internally by injecting intelligence and expertise in specific professions. This is what sets us apart from most enterprises which, like us, intervene in the domains of e-learning, technological development or serious games. In our profession, the average lifecycle of a client is 3 years, but our clients have been with us ever since our beginnings, certainly thanks to our capacity to regenerate and to continue to bring solutions to new issues.
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