The 2012/02/07 at 15:42
Lingots of 24-carat gold weighing 1, 10 or 100 grams… The web site of the gold sales company Auraria has inspired growing enthusiasm ever since its launch in March 2010. “We sell gold as an investment, essentially coins and ingots, with certain original features that are the making of our strength,” Laurent Mathiot, Co-founder of the company. “We were the first to introduce the notion of mini-ingots weighing under 1 kilogram. By creating this particular offer, our aim is to democratise access to gold in its physical form.” Today, a one-kilogram ingot is worth over 40,000 euros, representing a considerable investment. Thanks to the company’s approach, it is possible to acquire gold from 60 euros. Similarly, Auraria has introduced the commercialisation of coins weighing one ounce, half an ounce, or one-quarter of an ounce. Soon, products weighing one-tenth of an ounce will be added to this original list.
“Our prime sales vector is our web site. This is a classic e-commerce platform,” indicates Laurence Primard, Co-founder of the company. “But certain clients do not wish to deal with a merchant web site for this type of product. So we also carry out sales offline. Clients contact us by telephone and we conduct the operation by bank transfer or rendezvous, sometimes in the context of advice that we offer in relation to desired investments.” Indeed, the company’s web site is rich in information on investments, price indexes, the story of gold. Auraria also offers an extremely qualified clientele service. Interlocutors all hold qualifications and are perfectly familiar with market issues. They thus accompany the clientele by providing advice, support and useful information.
Clients cover a cross-section of profiles of private individuals from all over France, of all ages. They may be purchasers turning to this type of investment for the first time, or else persons very familiar with buying gold. They may be wealthy, but many of them have more modest backgrounds, wishing to put their money aside month after month. Sometimes, clients seek to acquire small weights of gold as gifts. “We are in the process of filling out our catalogue in this domain, with specificities including gold cufflinks or pendants. We have a listing of some 80 different products,” adds Laurent Mathiot. The originality of Auraria’s offer, namely its gift ideas, is one of the aspects setting the company apart from its competition.
“We are also the only players on the market to offer home deliveries,” points out Laurence Primard. “Service providers and security processes deployed vary depending on the request. With a capacity to adapt, we can transport 1 gram just as we can transport 100 kilograms of gold. The logistical support deployed ranges from recommended packages via the French Colissimo service to armoured trucks. When amounts are fairly substantial, clients often need to be reassured, to have a contact. Sometimes they simply wish to see the product with their own eyes. We thus also organise trips to our storage site in Switzerland, close to our foundries, so that the client can visit his gold.”
Auraria never buys back gold. Products on offer essentially come from Swiss suppliers. “We put on sale the purest gold. All the ingots are in 24-carat gold,” specifies Laurent Mathiot. “We deal directly with foundries. The gold comes straight from the factory and has never previously been circulated. We guarantee complete traceability and maximum quality.” Clients can thus easily rest assured about the origin of the products. This is a particularly important aspect at this point in time. “Clients often manifest a certain anguish and are looking for safe investments, solutions for preserving their capital. We thus offer a protective investment highly adapted to their expectations,” he continues. In addition, with a progression of 10 to 15% per year, gold has represented, in the last few years, a high-performance investment.