The 2010/09/02 at 12:56
Apple has once again come out with astonishing quarterly results. In the 3rd quarter finishing at the end of June, the firm’s net profit jumped up by 78% to 3.25 billion dollars (2.53 billion euros), whereas its turnover reached the record level of 15.7 billion dollars (12.2 billion euros), progressing by 61%. The Californian company has sold 8.4 million iPhones, making for a 61% rise, and 3.27 million iPads. The group has also sold 3.47 million Macintosh computers, up by 33%, and 9.1 million iPod digital music devices, down by 8%. “So there is no cannibalism between the different products,” emphasises the consultancy firm Gartner. “On the contrary, users are gradually converting to the whole Apple ecosystem.” Apple CEO Steve Jobs describes the company’s results as “phenomenal”. Apple is in the process of becoming the world’s number one technology company, ahead of Microsoft. The group founded by Bill Gates also boasts a historically successful last quarter. Its sales shot up by 22% in the 4th quarter of the tax year ending at the end of June, to 16 billion dollars (12.4 billion euros), 300 million dollars more than Apple for the same period. But if account is taken of the full tax year, Apple comes out ahead of its rival.
Constantly progressing figures
The turnover generated by the iPad comes to 2.2 billion dollars (1.7 billion euros), more than that produced by sales of the iPod (1.5 billion dollars, or 1.1 billion euros). And the success of the former is expected to increase in coming months as its marketing gradually widens throughout the world. The US research firm has revised its estimation of iPad sales upwards to 12.9 million in 2010, as opposed to its initial figure of 7.1 million. The volume may well climb to 36.5 million next year, then 50.4 million in 2012.
According to Apple’s estimations, its income is likely to reach 63 billion dollars in 2010 (48.9 billion euros). Which means that the group will have multiplied its sales by eight in the space of ten years. In terms of net profit, evolution is even more impressive (203 million dollars ten years ago compared with 3.25 billion this quarter). Not to be outdone is its stock-market performance: Apple shares have leapt up by 826% between 2000 (28 dollars) and today (259.30 dollars on 21 July 2010, the date on which these results were published).
What is the secret to this success? The innovation offered by Steve Jobs in 1998 with the iMac, the first “all-in-one” computer with no central processing unit. Then in 2001 came the iPod, allowing it to reduce its subordination to the PC and to undergo a worldwide success: since 2001, 270 million units have been sold all over the world. Followed by the group’s two latest finds: the iPhone, released in 2007, which has already sold 69 million copies, and the iPad.
The only downer: in the interests of profitability, Apple employs 25,000 persons in the United States, and relies on ten times more this figure in China. So the group
contributes little to US employment despite accounting for half of the country’s sales.