The 2010/11/30 at 14:59
Controlling one’s CO2 emissions and cutting the energy consumptionof one’s products constitute real competitive advantages for the manufacturers of telephones, computers and other electronic devices. Especially when these efforts are lauded by an association such as Greenpeace. For the 16th edition of its guide on the greenest products, the NGO has distinguished 18 players for their capacity to limit the impact of their organisation and their products on the climate, to eliminate the most toxic substances, and to promote recycling.
Among this list, Nokia, Sony Ericsson and Philips lead the way, followed by Fujitsu, whose efforts to diminish CO2 emissions are proving fruitful. The manufacturer intends to cut down its volume of CO2 emissions by 6% by 2012, compared with 1990 levels. A goal that Greenpeace sustains as realistic, all the more as over the 2009 tax year, Fujitsu notched up a global reduction of 2.37 tonnes, in other words over the 2.3 million tonnes envisaged, according to a carbon assessment certified by an external body.
The Green IT market is whetting the appetite of IT service companies and IT infrastructure or telecoms operators. Among these is Colt Telecom. For the last two years, this telecoms and data centre operator has been following a corporate social responsibility (CSE) policy. Several initiatives in favour of CO2 reduction have been adopted: for example, its hosting centre in Amsterdam uses free-air ventilation rather than air conditioning. Thanks to which, Colt Telecom sets out to reduce its number of servers from 850 to 240, and as a result, to slash its energy consumption by 30 to 40%.
To follow up the impact of its initiatives on the environment, the group has chosen to deploy, on a global level, the ENX software which embeds the GDH Protocol method. “In France, we have developed in conjunction with the integrator Zen’to a prototype which extracts ENX data in order to produce a carbon assessment meeting French requirements,” indicates Michel Calmejane, Managing Director of Colt France. On the strength of this expertise, the company now offers its clients a service enabling them to ascertain how much is consumed by the telecom infrastructures they use – the aim being to help them to optimise their sustainable development approach. A premiere in the telecom sector.