The 2013/02/01 at 08:32
Nicolas Romieu, General Manager of Decapro
“A specialist in distance sales of sports items for companies and communities.” This is how Nicolas Romieu, General Manager of Decapro, describes his company. From fitness equipment to materials for collective sports via clothing items, the offer presents a vast range of products for all tastes and trends. “We are a subsidiary of the Oxylane network whose main brand is Decathlon. All of the network’s innovations are exclusively on offer,” he specifies.
Decapro’s clients are mainly professionals, whether they be businesses, communities or associations. Companies represent a growing share of activity, harbouring strong development potential as more and more businesses are interested in the wellbeing of their employees. The practice of sport is a natural response to this need. “A growing number of company heads and managers are turning their attention to improving their own health capital and that of their employees. We can see that the practise of sport in the professional framework plays a positive role in the physical and mental health of employees, and accordingly, the positive and dynamic image conveyed by the company,” notes Nicolas Romieu.
He cites the example of skeletal-muscular complaints that are one of the main causes for sick leave. “These complaints may be prompted by poor posture and a lack of muscle toning. Adapted and regular sports practice can help to calm them down. We also know that sport helps to evacuate stress-related tension. This is an excellent way to unwind, to take a distance in order to approach complex situations more effectively.” Social cohesion is also generated by team sports, often described as a facilitator of exchanges, namely through their capacity to enhance self-confidence.
Decapro products are accessible by Internet and catalogues, with these two forms being perfectly complementary. The offer is aimed at three markets: multisport equipment; sales stimulation and business gifts; clothing equipment for employees in the workplace or at sports events. “The first market can include balls, platforms or training bibs, table-tennis equipment, table football sets. Other products such as Rollnet nets, “2 second” tents or travel bags are well adapted as business gifts. Finally, in terms of textile goods, we mainly offer ‘outdoor’ products such as polar jackets, T-shirts, polo shirts or clothing for keeping warm,” illustrates Nicolas Romieu.
Before becoming a full subsidiary of the Oxylane network, Decapro’s offer was born in a Decathlon store in response to demands from clients seeking equipment in substantial quantities, delivered to one or several sites, with specific payment conditions. This request was also geared towards equipment supplementing the store’s existing ranges. To better meet these needs, the company Decapro saw the light in 2008, specialising in distance sales of a wide range of sports products adapted for professionals. “Today, on top of communities, associations and sports clubs, our clients include big service companies or distributors of professional equipment, as well as SMEs in the transport or building sector, or communications and sports events agencies,” describes Nicolas Romieu.
One of the strengths of Decapro resides in its agility in responding to client needs, while relying on the force of the network’s brands including Quechua, Domyos, Kipsta, Artengo, and on the expertise of global distribution logistics. The company makes high-quantity purchases worthwhile, and offers discounted rates on bulk orders that clients do not need to negotiate. Nicolas Romieu adds that “large-scale personalisation of all our textile products is another asset. We have also developed a logistical service adapted to the restrictions of businesses, with options for speedy large-order multi-site deliveries, as well as follow-up on deliveries.
Decapro’s target is to carve out its place as leader in its niche in France, then on the international scale.
The many innovations of these brands contribute to making sports practice a little more accessible every year. “We wish to continue to develop our multichannel distance-sales expertise by surfing on the opportunities offered by the Web. Our aim is to become a quality reference name for BtoB services, following the trail of the greatest success stories in this domain. Respecting quick delivery times, maintaining non-industrialised dialogue with our clients, and training experts with a passion for sport, are key criteria for success,” concludes Nicolas Romieu.
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