The 2013/01/28 at 10:20
Mickaël Le Gall, General Manager of Brelet
Over fifty years of experience give Brelet the credentials to be one of the leaders on the events market in France. Historically set up in the Nantes region of France since 1957, the business now relies on operational sites in Nantes, Nantes, Bordeaux and Strasbourg to support, on a national level, more than 400 events per year. “We have three main activities. Firstly events structures, an offer aimed at organisers, events agencies or companies organising their own events themselves. Brelet designs and constructs temporary buildings for clients. Our second activity is general installation, in other words the fitting out of spaces for trade fairs. The third activity is what we call ‘long term’ and concerns temporary constructions that need to remain installed more than three months,” explains Mickaël Le Gall, General Manager of Brelet.
The third category includes temporary swimming pools when public authorities wish to renew facilities, covered markets to shelter a town’s shopkeepers while the usual dedicated spaces are renovated, and of course storage buildings or temporary workshops allowing industrialists to adapt their needs to their order books. As far as events structures and general installation go, “the operations in which we intervene may be recurring events such as the Salon de l’Agriculture (Paris International Agricultural Show) or big international sporting competitions, as well as one-off occasions such as the fiftieth birthday of a reputed brand or product,” points out Fabrice Guérin, the company’s Sales Manager. Public markets also represent a large proportion of the clientele, along with events venues such as the conference centres in major French towns that generally manage their suppliers themselves.
Brelet’s strength remains its capacity to design, then to put together an event by offering fitted-out spaces within a structure. On top of the efficiency of its organisation and the expertise of its staff, one of the main added values of Brelet is its capacity to create a unique temporary space for every event, thus offering clients the possibility of setting up anywhere and in any configuration, thanks to the modularity of its technological equipment. “Our metier consists above all in meeting the client’s specifications and personalising the project so that the event is unique. Rather than presenting a catalogue of products, our approach is to first listen to needs, then to advise our client on the best technical, economic and decorative equation while naturally respecting the drastic security rules in this profession. Indeed, our structures regularly host thousands of spectators and are subject to heavy regulatory restrictions. Between a television show, a fashion parade and a nautical expo, necessities and restrictions in terms of structures vary immensely,” continues Fabrice Guérin.
The wide range and polyvalence of Brelet’s teams offer a capacity to meet all types of requests. The nature of the client will determine if Brelet is to provide specific services or else take care of the whole project, from the structure and decoration to the supply of toilets and sound equipment. Brelet therefore has the means to act as a true project manager. Mickaël Legall indicates that he dedicates “a project team to every event, from the project phase to the end-of-works meeting. Our project manager, but also our construction site manager in charge of the event, are a genuine lever differentiating us from our rivals. Finally, our research office offers strong capacities to personalise projects, and advises clients from the design stage onwards.”
This type of service can hardly be found systematically in this metier. Following the upstream study phase, Brelet deploys its technical savoir-faire to ensure that the offer initially made by its salesperson corresponds exactly with the final result. “Scrupulous respect of the promise made at the start of the project, of the initial state of the site, and of production timeframes, are amongst the elements that are particularly important to us,” adds Fabrice Guérin. Security norms and the integration of criteria related to sustainable development, such as the implementation of concrete environmental actions (measured by carbon footprint assessments), are other crucial priorities making Brelet a key player in its profession.
In the future, Brelet’s aim is to strengthen its presence on the Parisian events market. “We are currently an outsider in this niche in the French capital, and would like to rapidly become a challenger,” confides Mickaël Legall. “The international spectrum is a vector of opportunities, growth, innovation, even if regulatory differences in this sector sometimes prevent us from embarking on activities in countries that may nevertheless be located close to us, or else complicate the context,” specifies the General Manager. Wherever its clients are found, the DNA of Brelet, its reputation of quality along with levers such as innovation and new solutions will no doubt continue to enable the company to stand out more easily from its direct competitors.
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