The 2013/08/14 at 10:29
Commerce International: Monaco brings to mind luxury hotels, upper-end cars and the Casino. So why have you developed your meetings & incentives offer?
Alice Gentils: Yes, that’s right, Monte-Carlo SBM is primarily known for its individual clientele and its luxury. But few know that a very large share of our clientele is for business tourism and work seminars. To give you an idea, this means over 3,000 requests per year and 60,000 nights of accommodation in our establishments. We wanted to develop this branch as we wanted to break the codes of Monaco a little, in order to offer brands and companies the fantasy element conjured up to serve the BtoB sector. And this fantasy that we offer largely contributes to the return on investment desired. This is also why big firms have continued to place their trust in us over consecutive years, and for several decades in certain cases!”
CI: What facilities can be made available to companies wishing for "Monte-Carlo SBM" to organise their events?
AG: For board meetings, conferences, seminars or MICE in any of our hotels (Hôtel de Paris, L’Hermitage, Monte-Carlo Bay Hotel, etc.) are lucky to bring the soul of Monaco as an added value. The pleasant environment our clients can take advantage of contributes to the yielding of results. For example, we often organise gala evenings at the Salle des Etoiles (literally, “Star Room”). Imagine that everyone has worked hard and all of a sudden, the roof opens up, allowing the starry sky to be admired. This is a magic moment! Few infrastructures can offer this type of moment, but at Monte-Carlo SBM, we can!
CI: So you’re saying that pleasure is used to enhance business?
AG: When we think of business, we often think of the serious aspect. So yes, we try to bring as much pleasure as possible to enhance business. And when businesses come to make inspection visits, this is the aspect that sets us apart from other service providers. For they realise that one is not incompatible with the other. We benefit, here in Monaco, from 300 days of sun per year, four luxury hotels offering direct access to 6,600m2 in space dedicated to health and wellbeing (spa, fitness rooms, etc.) as well as our top starred restaurants, but it’s often thought that fantasy is not an important element for business tourism. And yet it is: it is the factor that motivates the teams gathered, for they will all want to come back, and so attain better results for their companies.
CI: Monte-Carlo SBM recently invested in significant works to innovate and extend its hotel complexes. Can you tell us about these novelties?
AG: Talking about the investments made by Monte-Carlo SBM, we have carried out many renovations in recent years, with the aim of offering a wider panel for business tourism. For example, at Hôtel Hermitage, which previously held 220 rooms, 60 new rooms were created. A 310 m2 space was also hollowed out inside the hotel to make available a plenary room to clients and to offer comprehensive business tourism services. As for the Monte-Carlo Bay Hotel , this establishment was created seven years ago with this in mind from the start, coming with "High Tech" meeting rooms offering adapted 334 rooms and suites, all near to the Salle des Etoiles.
CI: You have recently updated your web site. Why, and what’s new?
AG: To underline the importance of business tourism, seminars and incentive events at Monte-Carlo SBM, it was important for us to revamp our web site: montecarlomeeting.com . To do so, we took note of factors including client opinions, in order to meet their expectations as best possible. Thanks to this updating, all business tourism spaces are highlighted, but above all, all technical data and practical information (maps and lists of rooms, photos, etc.) are provided, as many of our clients told us that this was very important for them – if only to get a general idea before sending a request. Today, people lack time and need to go faster. Virtual visits of many of our establishments, possible thanks to our web site, allow clients to get as good an idea as possible before contacting us.
CI: What are the different stages of a project with Monte-Carlo SBM?
AG: First of all, our clients are put in contact with one central person who will accompany them until the end of the event. This person pays attention to all of the client’s requests, but also comes up with ideas, for it is often the case that a client doesn’t know how to formulate precisely his desires. In this way, we offer the widest panel of possibilities to fit in with the client’s budget. For example, for the launch of a new car, we can offer access to Monaco’s Place du Casino. This is possible for other spots in Montel Carlo, allowing businesses to use spaces to diffuse their brand image. This is our “plus”, and a brand such as Audi, has understood this by organising the launch of its new range of cars at the Monte-Carlo Bay Hotel. In the same way, for the launch of the "century of Cordon Bleus for Martelle Cognac" directed by the agency "Marcadé Event", the logo was projected onto the Hôtel de Paris as well as other spots in the Principality, all accompanied by fireworks. To put it simply: the means made available to businesses are unlimited, and a brand can appropriate any mythical spot in Monaco. This is what do at Monte-Carlo SBM: we turn your events into unforgettable successes!
For further informations, go to http://www.montecarlomeeting.com/