The 2012/10/18 at 16:00
G.H. Mumm, Ballantines, Martell... From whiskies to champagnes not forgetting cognacs and armagnacs, the company Pernod has what it takes to wow lovers of quality alcohols. “Every taste is catered for. We have a wide variety of brands whose international renown has been built on a base of common values: respect for savoir-faire, tradition, quality and conviviality. These notions nourish their success and prestige,” explains Sylvie Domange, Head of the National B-to-B Market for the company. Corporate sales represent an increasingly significant point of development for the group. Top products are gathered in original and refined gift-box selections, ideal as exclusive business gifts.
Whether the gifts are made during loyalty operations, to thank partners or to motivate employees, Pernod has the means to meet varied needs arising in companies from all sectors. Over the years, the group’s experience in the domain of corporate services has enabled it to adapt its formulae to the demands and diversity of profiles of SMEs. “In terms of prices first of all, we offer gift sets of all types. It’s possible to find in our offer gifts worth 20 euros as well as prestige gift sets worth 100 euros,” illustrates Sylvie Domange. “Depending on the volumes required, preferential prices can of course be offered.” The option for gifts to be personalised is another interesting asset sought after by professional clients. Personal touches can be added on bottles, cases or box sets, indicating a brand, name, anniversary date or symbolic event. These out-of-the-ordinary gifts are also dispatched in favourable conditions. Point-to-point or multi-recipient deliveries can be organised in mainland France or overseas. It is also possible for cards or special messages to be inserted in the gifts.
Pernod also endeavours to provide quality follow-up for different orders. Professionals are available to take care of the clientele, ensuring optimal service levels, from sales terms to delivery and billing. Finally, one of the highlights of the corporate service is undoubtedly the possibility of visiting the historic site of the Mumm cellars, available for business seminars, conferences and introductions to champagne. Thanks to these multiple facets, Pernod seduces all kinds of clients today. “We continually address new businesses, but our interlocutors are also companies that have placed their trust in us year after year for a very long time now,” specifies Sylvie Domange.
Naturally, the fact that the company is backed up by the Pernod Ricard group is a big plus, carrying clout in France as well as elsewhere in the world. In France, distribution of the group’s offer is shared between Pernod and Ricard, two distinct companies that market different brands on the market. Today, Pernod develops a portfolio of 13 renowned brands covering almost all segments of the wine and spirits market in France. The company has some 680 employees in France thanks to whom 48 million litres of alcohol are marketed every year, generating a yearly turnover of upwards of 350 million euros. A proportion of these sales are of course made in overseas destinations where all brands are distributed. Indeed, 12 % of the turnover is achieved internationally, in around 150 countries. Certain brands such as Martell are remarkably popular outside of France. “Foreign markets hold strong potential and represent increasingly important clients for the whole of the group. In emerging countries such as China, India, Russia or Brazil, the demand for quality alcohols is booming. We are keen to respond to this new interest in our offer,” points out Sylvie Domange.