The 2011/12/29 at 10:05
Xavier Monmarché formerly worked at ViaFone in Silicon Valley, then cofounded Tereko before joining Experian, taken over by La Poste in 2008. Today, he is Development Manager of the Election Offers division at DOCAPOST, a subsidiary of the La Poste group.
Sylvie Joseph worked for Havas and Publicis before founding the D & J firm. She subsequently worked within the Carrefour and Conforama groups, then was President for Solution Activities, Europe at Highco before joining La Poste as Marketing, Innovation and Client Relations Manager for Postal Services.
Éric Baudrillard began his career at La Poste in the Purchasing division. After stints at AGF and JC Decaux, he returned to La Poste in the Marketing and Sales division, then joined the Internet Postal Activities division as Sales Manager and DIGIPOSTE Project Manager.
Commerce International: What does activity at DOCAPOST consist of?
Xavier Monmarché: “DOCAPOST is a subsidiary of the La Poste group, that operates on four markets: document management, client processes management, e-services, and payment methods. One of our solutions allows support for companies in their organisation of internal elections. So this may be for elections for works council, staff representatives (compulsory for French companies with over 11 employees), general assemblies, joint investment funds, company referendums… In short, any election requiring anonymity and vote confidentiality.”
What services do you offer?
X.M.: “We have developed packaged solutions in SASS (Software As A Service) mode; this consists in online software on demand, configured by election organisers supported by a project manager. We conform to the recommendations of the CNIL (French body ensuring that privacy law is respected with regard to the collection of personal data, editorial note) and French law, but we organise elections all over the world, for some of our clients are multinationals. Our standardised solutions allow required confidentiality to be respected for all types of votes.”
Who are your clients?
X.M.: “We have the means to organise votes for SMEs-SMIs as well as large companies such as Air France, Dassault, GDF Suez, Pierre et Vacances, Les Caisses d’Épargne, La Française des Jeux, La Poste, SNCF, Le Crédit Lyonnais… We also won, in October 2011, a frontline bid from the Ministry of Employment for measuring the union representativeness of VSE employees (under 11 employees). Elections, to take place in October 2012, will concern 4.5 million voters who will make themselves heard by mail or by Internet. Our expertise in the domain of implementing the union representativeness reform has also led us to develop a tool named Electia that will allow groups to follow union representativeness over the four-year electoral cycle, thus ensuring legal security for the agreements settled.”
What do you consider to be the benefits of electronic voting?
X.M.: “Online voting simplifies the organiser’s task, as well as that of the voter, for it allows the latter more time and freedom, and ultimately, helps to maximise participation. In terms of sustainable development, electronic voting is also preferable in terms of costs: for example, an election gathering 500 employees costs only 4,000 to 5,000 euros with us, despite the many indirect costs involved in organising such a vote.”
How is La Poste positioning its new range of recommended letters?
Sylvie Joseph: “Of course, our offer still includes the classic recommended letter, in paper format, distributed by the postman in return for a signature, with or without a proof of delivery. But we have also developed other offers. For big companies and certain legal professions, we launched, a few months ago, the premium recommended letter. Its main benefit is to provide time savings and greater productivity as there is no carbon copy form to fill in. In concrete terms, the company transmits to us an electronic listing that we transfer. The premium recommended letter is a simpler, more efficient solution when there are many recommended items being sent, but with the same guarantees as the classic recommended letter.”
How does the online recommended letter that you will be offering shortly work?
S.J.: “This innovation will be available from 5 March onwards. It allows a company or a private client to compose a letter on Internet. It is possible to type the text directly in the ‘Letter’ space or to attach a Word or PDF document, as well as attached documents, before proceeding to the electronic sending. Next, it is possible to choose between traditional dispatch via the postman and in this case, La Poste rematerializes everything, or electronic dispatch, in which case the letter arrives at a secure email address, uploaded by the recipient after the latter’s digital identity has been verified. This legal guarantee of opposability is set by law.”
What does the DIGIPOSTE project consist in?
Éric Baudrillard: “DIGIPOSTE is a solution allowing companies to send their clients digital documents that conserve the same original value as their paper equivalent. This is an offer enabling companies to develop their digital relations with their clients, beyond what they can do themselves with their own client spaces. By centralising in a single space all invoices, bank statements and other documents, DIGIPOSTE also meets a need among private clients for simplicity, and by the same token, the needs of companies to digitise their exchanges with private clients. Today, DIGIPOSTE has over 70 contracts signed with major companies, in the banking sector (Crédit Mutuel-Arkéa, La Banque Postale…), insurance, as well as HR. We are partners of HR service companies (ADP, HR Access, Sopra…) that send payslips on behalf of their clients. For now, we target major groups, but soon, will also be addressing SMEs and even VSEs, for we offer fully integrated solutions for digital document distribution.”
What benefits does DIGIPOSTE offer private clients?
É.B.: “DIGIPOSTE offers three services in one: the reception of mail in digital format (sealed, dated, with the La Poste stamp to certify its status as an original), processing (the option of paying or contesting invoices…), document archiving in a secure digital safe and the possibility of sharing these documents with third parties (private individuals or companies) via shared spaces. Thanks to DIGIPOSTE, all private clients can choose, according to their usages and preferences, to receive documents in paper or digital format. Today, DIGIPOSTE has already conquered over 120,000 private subscribers.”