The 2011/10/29 at 08:55
A teacher of economics and responsible from 1997 to 1998 at the French Embassy in Uzbekistan, Nicolas Van Beek became Product Manager at Dunlop Tyres from 1998 to 2000, then E-business Manager at Goodyear Dunlop Tyres Europe from 2000 to 2001. In the same year, he founded TFTEN-Legitiname, remaining its CEO until 2007. He was also Co-founder and Manager of Vanksen from 2006 to 2007 and set up, in 2009, eBrand Services FBS S.A., where he was CEO until 2011. Since 2007, he has been Managing Director of Vayton Brand Capital that he also founded.
The centralisation of brand and domain name portfolios is one of the specificities of your offer. How can this be an interesting solution for businesses?
Nicolas Van Beek: “The advantage is firstly financial. When a client holds several brand and domain names, we offer to group them together on a single platform. The client can thus receive a single bill per year, have a single contact for the whole of his or her intellectual property. We eliminate double billing and we obtain the best purchasing prices. Time savings are another asset offered by this solution. The client can, in the wink of an eye, make searches according to brands, and check all related matters: patents, licence contracts… When a key account faces an audit and has to analyse its intellectual property, the exercise takes just a few minutes.”
Does this simplified visibility make global management more efficient?
N.V.B.: “Yes. Thanks to the clarity and flexibility of this operational mode, we have the means to offer better advice to improve a brand’s visibility, to better estimate risks such as the influence of counterfeit products and the impact on the promotion of this brand. Strategy and management are key elements that clients wish to be able to follow. Centralisation enables indications to be given at any time on how their brand is being used, and allows clients to be aware of different risks and solutions so that they can be dealt with. Beyond data protection, our aim is for our offer to be as far as possible in line with global strategic advice. When a client contacts us, we together define his or her budget and objectives.”
How is Luxembourg interesting for such activities?
N.V.B.: “Under the influence of the European Union, Luxembourg voted in December 2007 a law to encourage research and intellectual property. Ever since, tax on income generated by brands, domain names, patents, designs, models and software, has benefited from 80 % exemption, in other words, a net tax rate of 5.72 %. Luxembourg also offers the advantage of excellent technical infrastructures and data security.”
Vayton Brand Capital is also present in China and Central America. Why?
N.V.B.: “In 2009, we opened an office in Guatemala. The needs are enormous for major local businesses that are beginning to export. China also represents strong potential. Competition on the domestic market over there is very strong, resulting in a great need to distinguish oneself. We support Chinese companies in the creation of partnerships with European companies so that they can use brands existing on their territory and thus develop their own markets. In the future, we intend to develop this approach in the Middle East.”
How do the “dotBrands” constitute a significant change on Internet?
N.V.B.: “From January 2012, companies will be able to ask for Internet addresses ending in their brand name (.canon, .vayton etc.). This is a revolution, bringing an unequalled level of security for known brands. This innovation will enable the establishing of a definitive distinction between what is authentic on the one hand, and what is counterfeit, on the other hand. This is a major focus of our work today. We have set up a specialised team and share the technology for a register that already manages 3.2 million domain names, to supply a large-scale 100 % European solution. Internet is going to change, Internet users are going to acquire new reflexes… There are only a few months left for companies to make decisions and to lodge their files.”