The 2011/09/02 at 14:32
Alexandre T. Analis
A graduate of the Weller International Business School, Olivier Rossinelli, 42 years old, worked at ECS (1992-1999) and Audientia (1999-2002) before founding Dotmobil in 2003.
Commerce International: What services are offered by Dotmobil?
Olivier Rossinelli: “We specialise in the geopositioning of mobile staff and the traceability of trips through the follow-up of professional vehicles. In concrete terms, we offer a service via an Internet subscription; this secure-access service (with an ID and password) allows the trips of all employees to be followed up, to protect trucks from theft, and to manage mobile teams...”
What is the real added value of this service for subscribers?
O. R.: “We offer our clients a real activity piloting tool, allowing them to have information on the trips made by their mobile teams, the duration of stops and their locations. This therefore allows them to have better control on invoicing and payment; finally, we offer an option for remotely immobilising vehicles as protection against theft. Our system provides transparency and allows CO2 emissions in the atmosphere to be diminished by encouraging less driving. We act more on the cutting down of trips than on the lowering of fuel consumption. The information that we supply is connected to the CAN-bus, the truck’s multiplexing (electronic circuits). This allows us to read fuel consumption and with the current rise in energy prices, more and more companies are coming to us to help them make substantial savings.”
Apart from the rise in fuel prices, are there other reasons for you to hope for a development of the market?
O. R.: “According to the Berg survey presented two years ago, there are 6,333,000 professional vehicles in France and even 6.8 million according to INSEE statistics. At this present time, only 300,000 of these vehicles are equipped. Growth potential is thus enormous for all market players including Dotmobil.”
Who are your clients?
O. R.: “The majority of companies calling on our services are SMEs and VSEs. Over 90% of our clients have under twenty vehicles. But we have also convinced a few large-scale companies such as Air Liquide, Speedy and Spie Batignolles. We rely enormously on word of mouth and it works: 40% of our clients come from other clients, proving that we offer an effective service at an appropriate price. We have had particular success with remover companies and coach companies (Salaün, Schidler…). For the moment, our clients are spread throughout mainland France and French overseas territories and departments, but we are also interested in other markets, namely Francophone African countries (where we may have distribution agreements as our services have been validated there) and the Middle East.”
What are Dotmobil’s projects for increasing its market share?
O. R.: “We recently launched an IT project that will give us a cloud computing architecture. It is important to specify that we will be first on this market to have such a system. The new system will enable clients to benefit from scalability, that is the capacity to only consume what he or she needs. Our technology is characterised by its simplicity of use and its intuitiveness. The new application will make our system even easier to integrate. The IT project will be finished in one year’s time, and represents an investment of over 200,000 euros for us.”
In the longer term, what objectives have you set for Dotmobil?
O. R.: “We are in the process of developing significant partnerships with competitiveness clusters including the CEA in the context of the Systematic cluster, for we have real experience with GPS, geocoding and time stamping. We are heavily backing development by indirect means to multiply our sales force. We hope to generate a turnover of 15 million euros by 2015, and to raise our staff numbers to 42 employees.”
More information on www.dotmobil.com.