The 2013/07/19 at 07:56
Selling some 200 million products every year in 150 or so countries, the Groupe SEB stands out more than ever as a global reference name for small domestic equipment and cooking appliances in a range of categories, enjoying growing success amongst householders but also professionals. “The vocation of our group is to embellish and facilitate everyday life for our consumers. Its great renown and constant expansion are largely due to its capacity to innovate, a key point ensuring its worldwide development,” indicates Vincent Campanella, BtoB Market Manager for France.
In this way, the Groupe SEB gears its products to the activity sectors of its professional clients. Its range covers electrical goods for food preparation (breakfast items, capsule espresso machines, mixers…), cooking (deep fryers, multi-cookers, ovens…) as well as cooking items such as frying pans, saucepans, moulds and pressure cookers, which the SEB brand has producing for sixty years now. Another component of the group’s offer consists in products for home maintenance (vacuum cleaners, air treatment, heating, fans), linen care and personal care. Products are aimed at clients in all sectors of activity, from players in automobiles to aeronautics, via the pharmaceutical, food and banking industries…
“The ranges in our offer are varied as client needs are varied. Clients may use this type of product to stimulate their sales, motivate their employees, reward their network of retailers or even win customer loyalty,” points out Vincent Campanella.
To cater to professional markets, the Groupe SEB has a dedicated BtoB team whose mission is to satisfy incentive, loyalty-winning and works council sponsorship needs. “We rely on a network of BtoB partners who play an essential role as intermediaries between our offer and the end client. These interlocutors are in charge of offering products adapted to the priorities of the client business, and can also bring their experience in the design of catalogues or various necessary materials “to contribute to the success of the client’s operation,” he continues.
The diversity of ranges to which clients have access is one of the specificities of the SEB Group, comprising many brands including SEB, Moulinex, Tefal, Calor Rowenta, Krups, Lagostina, Zyliss as well as Cole & Mason. This vast portfolio of brands is a key asset as almost 1,500 different references are on offer. Vincent Campanella explains that “client businesses often look for brand products to guarantee the qualitative impact of their operation. The reputation of our brands is thus an important competitive advantage.”
The domestic equipment sector raises burgeoning interest year after year, namely due to the very regular arrival of innovations on the market. Within the SEB Group, offer renewal makes up the very significant proportion of around 30 % of the product portfolio every year, in other words around 300 new products. “We create new needs and regularly adapt our ranges to consumer expectations. Innovation is an ongoing preoccupation for us. To support it, we devote 4.5 % of our turnover to Research & Development activities and to advertising,” specifies Vincent Campanella.
The group’s objective is to remain close to client needs through product innovation but also communication – a vision ensuring it considerable prospects for international development.
SEB Group France contact for your BtoB operations: Tressy ROSELLO - firstname.lastname@example.org