The 2013/05/23 at 08:03
Valérie Demon, in Madrid
The Chamber of Commerce and Industry of Madrid is innovating. For a few weeks now, it has been offering a new Industrial Protection service for enterprises and new entrepreneurs. The objective: to help enterprises to protect their commercial brands and their technological creations. “Start-ups often start off with the help of public financing. They develop a product but they don’t necessarily think about protecting it afterwards. That’s a pity. It’s also a way to get themselves known and a means to stand out from the competition,” remarks Mercedes Aviles, Industrial Property Coordinator at the Madrid Chamber of Commerce and Industry.
Above all, the Madrid CCI has detected a lack of knowledge amongst businesses. “Many of them do not exploit their R&D via licences,” comments Mercedes Avilés. The Chamber is therefore now directly advising businesses on the procedure to follow so that they can protect their commercial brands. As for technological innovations, the Chamber brings businesses in contact with one of five specialised collaborator firms. “These are firms with around twenty years’ experience behind them,” adds Mercedes Aviles. In concrete terms, the Chamber offers preliminary advice free of charge.
If the company is interested in protecting its commercial brand, a report on a search for brands of the same name can be made for a fee. Fees are also required for the consultations by the collaborator firms. “In no circumstances do we directly present applications to the National Office of Trademarks. Our job is to help, to guide businesses in filling out their forms, the procedures to follow. For a company getting started alone, the path is difficult,” insists Mercedes Aviles.
During a session devoted to presenting the new service at the Madrid CCI, several industrial protection cases were in the spotlight. For example the case of a Belgian pharmaceutical company created in 1973 and taken over in 2004 by private investors. As the company’s strategy took a new direction with its heads wishing to develop on the Spanish and Latin American markets, the firm found an industrial partner to whom it transferred technology after obtaining trademarks and licences.
Any case study was that of the European Space Agency that had not sufficiently organised its trademark portfolio to attempt to transfer its technology to outside applications in the space sector. Following a study, the consultant detected 141 inventions at the European Space Agency. Around twenty applications in the renewable energies, food and industrial chemicals sector could now be used. And around fifty licence holders were liable to be interested.