The 2012/02/15 at 16:10
The Fagor Group is the leading company of the Spanish group Mondragon. This group, founded in 1956 by Jesuit priest José Maria Arizmendiarreta, is the world’s foremost cooperative group. Since 1991, the group has been involved in three distinct domains of activity: finance, industry and dis-tribution. Today, it draws together 270 companies, over 80,000 persons, and produces a turnover of almost 14 billion euros. Recognised for the quality of its production model, the group has earned numerous certificates, namely the ISO 9001 for its quality system, the ISO 14001 for its environmental management system, and the OHSAS 18000 for its occupational health and security risk prevention system. As a forerunner of eco-design in Spain, it earned the first certificate to be granted by the AENOR (Spanish Association for Standardisation and Certification).
As the number five European producer of large household goods with a turnover of 1.4 million euros, the the Fagor Group has 18 plants distributed throughout France, Spain, Poland, Italy, Morocco, China, and supplying 130 countries. It offers a broad range of household equipment for washing, cooking, refrigeration and small appliances. Over the years, the group’s fundamental objectives have remained unchanged: creating employment and wealth while taking part in social and environmental development. This is why the Fagor Group has focused on its localisation. In this way, 70 % of its 8,260 employees work in Western Europe. Within the group, FagorBrandt was granted, in May 2011, “Origine France Garantie” (Guarantee of French Origin) certification – the first household goods group to receive this label – for products manufactured in its four French plants, guaranteeing production primarily carried out in France, not only for final assembly but also for the manufacturing of primary parts by subcontractors.
FagorBrandt commercialises its products under five brands in France. Two of these (Fagor and De Dietrich) are international whereas Brandt, Sauter and Vedette are solely commercialised in France. In addition, on the French market, while Vedette and Sauter are specialist brands, Fagor, De Dietrich and Brandt are generalists. Finally, FagorBrandt offers a range of products adapted to all needs and budgets, from entry-level products stamped Fagor, to the upper-end offered by De Dietrich. This complementary offer can be adapted to all consumer profiles.
In France, FagorBrandt is a leader in its sector, holding 15.5 % of the market share, generating 775 million euros in turnover in 2010. Selling 4 million products per year, with over 32 million products present in French households, all of its brands enjoy renown. FagorBrandt relies on over 2,700 employees and is present in over 100 countries. On top of its four production sites, FagorBrandt owns, in France, two ultramodern logistics platforms serving France and the rest of Europe.
Fagor Group has placed innovation, initiative and creativity at the heart of its development policy and management model. The group pays constant attention to offering products while taking into consideration, from the design stage onwards, new consumer expectations as well as the evolution of lifestyles. The Fagor Group also endeavours to cut down on a product’s environmental impact throughout its life cycle while preserving the objectives of competitiveness, quality and marketing time frames. Moreover, the Fagor Group wishes to make a name for itself as a company making accessible to the masses innovations that improve the everyday lives of individuals.
Technological innovations developed by the group are applied to different brands, whatever their positioning on the market. This is an approach that pays off, as testified by the success of the automatic laundry soap measure (Dose-e at Brandt, Optidose at Vedette), allowing laundry soap and water consumption to be reduced while simplifying the task of the user. “Dose-e now represents 50 % of Top Brandt washing machine sales at the upper end of the market,” boasts Sergio Trevino, Chairman of FagorBrandt. For 2012, the group is set to go even further with its Water Saver technology based on the recirculation of water, offered in its top-load washing machines and dishwashers. “Indeed, this allows water savings of up to 40 % for washing machines and 20 % for dishwashers,” specifies Thomas Raffegeau, Marketing Manager.
The Fagor Group is founded on a solid business culture based on strong values. The first of these is client orientation. “Quality of service is part of our brand image,” considers Sergio Trev-ino. In the view of the group, the client should be integrated to every stage, from product design to aftersales service. In this way, FagorBrandt relies on an integrated France-wide aftersales service provided by 120 qualified technicians. The group also takes care to involve every employee in collective projects and to encourage participative management and international coop-eration, in the interests of strengthening team cohesion and competitiveness. Finally, the Fagor Group has placed social responsibility at the heart of its development strategy, with the aim of contributing above all to sustainable economic development. It therefore applies a responsible and respectful usage of natural resources, measures and reduces the environmental impact of its industrial activities including product life cycle, promotes the protection of employee health and security and the integration of cultures and respect of languages on its different sites, and finally, respect of the strictest norms in force.
Eco-design is another stance of the company that is careful to design products that consume few raw materials and energy and that can be maximally recycled. The philosophy is simple: every new product should offer a recyclability rate higher than the device it is to replace. During the production stage, FagorBrandt does all it can to be above reproach, on the environmental as well as the social level. The group’s five French plants hold ISO 9001 and ISO 14001 certification, and service providers are regularly audited in order to ensure that they respect their commitments. During the commercialisation stage, FagorBrandt offers consumers products that consume a minimum of water and electricity. Finally, during the recycling stage, FagorBrandt applies all measures enabling it to respect ISO 14001 standards, with this certification renew-able every year. Waste is thus collected and recycled at every stage of production, whether for raw materials, waste produced during transformation, or packaging.