The 2010/10/29 at 08:46
“When we were created in 1989, our aim was to structure a market that was underground at that time,” explains Philippe Coléon, Managing Director of Acadomia. An aim matched with a real need expressed by families searching for a better defined legal framework, met by the tax incentive in force since 1993 allowing householders employing home help to deduce from their tax 50% of sums paid.
Operating as an agent, Acadomia takes charge of the recruitment of teachers and all administrative aspects. “But our role doesn’t stop there: we are not an interim agency,” notes Philippe Coléon. Indeed, Acadomia commits to offering each pupil the most appropriate method and the teacher most capable of meeting the set targets. An evaluation is thus systematically offered to pupils to highlight their shortcomings and understand the reasons behind these. “We not only take into account knowledge, but also the character of each pupil, his age, type of memory, in order to determine the pedagogy and the teacher who will best suit him, for complicity between pupil and teacher is one of the keys to success,” explains Philippe Coléon, thus underlining the relevance of Acadomia’s slogan: “believe in the potential of everyone”.
An assessment is systematically carried out to ensure the right match between teacher and pupil, with a single aim in mind: success. “We are committed to results. And if we don’t reach our objectives, sanctions are immediate: families dismiss us,” points out Philippe Coléon.
Since 1997, Acadomia has developed a network of agencies, today numbering 110 in France, with one-third of these being franchises. “We are very attached to the closeness between pupils and teachers, and nothing can replace personal contact,” specifies Philippe Coléon.
The company thus endeavours to restrict contact via intermediary means between teacher and pupil. Acadomia also backs the quality of its network of carefully selected teachers. Out of its 25,000 teachers, 75% are students, half of whom intend to become professional teachers. Acadomia is therefore the leading French provider of employment for students, with the remaining quarter of teachers being practising, retired or supply teachers.
In France, education is associated with the notion of no fees. “But it costs 70 billion euros every year to the French State,” reminds Philippe Coléon. Families calling on the services of private tutors are thus frequently stigmatised and companies such as Acadomia are accused of forging a gap between children, even challenging the very Republican principle of equality of opportunities. “However, there is a very high demand of services from families,” observes Philippe Coléon who notes that income is less of a factor in requests for tuition than the relationship to education and the desire to see one’s children succeed.
Currently, Acadomia offers services to five different types of publics: primary school, lower secondary, upper secondary, university and adults. Since 2000, Acadomia has developed group classes “for everything that is not learned at school”, such as note-taking, memorisation methods or orientation.
Continuing to widen its offer, the company has offered to tertiary students, since 2008, group and individual classes as well as seminars by eminent professors, while the “Acadomia online” offer has strongly developed for languages. Through its brand name Acadéos, the company also offers classes for adults, mainly on a one-on-one basis, financed by private individuals or companies that benefit from tax deductions and can pay by CESU, the universal employment service voucher. “We also do a lot of work with expatriates and foreign residents and their families,” adds Philippe Coléon.
While support for those setting up or taking over businesses is offered – with specific training programmes in law, tax, accounting, marketing, communications or sales –, Acadéos training is mainly based on basic knowledge such as foreign languages, French language or IT, “for it is never too late to revise the basics”.
100 million euros in turnover
3 million hours of classes given per year
100,000 pupils per year