The 2010/02/25 at 16:45
“Our serious games allows awareness raising campaigns to be organised on subjects which may not grab the attention of employees at first sight. For example getting 30,000 or 40,000 employees in the different locations of an international group interested in the security of computer data,” explains Michel Gérard, CEO of Conscio Technologies, the developer of SensiStudio, an online serious game engine. “We invite students from all over the world to invent the bank of tomorrow in terms of social and environmental responsibility (SER),” enthuses François Mounier, who launched the 4th edition of Société Générale’s business game Citizen Act. Thanks to Citizen Act, some of the bank’s projects have come to light, including eco-credits and a foundation in aid of underprivileged young people.
“Business games go further than serious games because students do not simulate anything. They do not put themselves in the shoes of a banker or manager, they really do become the bankers and managers of tomorrow,” continues François Mounier. “This game introduces students to our bank philosophy on SER. In this context, we build up a knowledge base. But it is a competition, with winners and losers.” This April, 18 winners in 6 teams of three will thus be selected. These winners will receive 12,000 euros to bring to life their projects within the bank. The game consists in presenting an innovative project that can be concretised. Teams come up against one another on a Wikiblog, inviting friends and teachers to fill out their proposals. The bank gives each team access to a coach who can call on a pool of experts to answer their questions. “We have 82 contributors who have agreed to help these young people,” points out François Mounier.
“To make a good serious game for human resources, it is necessary to define the target clearly: training, awareness raising, communication, sales support, recruitment. Or else simulating conduct, flight or processes…,” advises Christian Gayton, President of the serious game editor Qoveo in the human capital development sector. “Depending on these targets and media support tools, we select the best adapted technology.” It is on this basis that Qoveo develops its gameplay, in other words the general framework of the scenario, level by level, with objectives to meet, objects to collect, enigmas to solve, exercises to do, and a score system to validate acquired knowledge. Once the gameplay has been established, it is time for graphic and sound production to be finalised as well as backdrops and characters. “Prices for tailor-made serious games range from 20,000 to 300,00 euros,” indicates Christian Gayton who has produced off-the-shelf games (10 to 70 euros) on the ergonomy of the workplace environment and gestures, as well as the prevention of chemical, road and fire accidents.