In collaboration with the association Pro France and Bureau Veritas¹, French CCIs have organised regional meetings aimed at informing businesses about the interests in obtaining the “Origine France Garantie” (Origin France Guaranteed”) label. The first stages (Seine et Marne, Auvergne...) indicate that SMIs are motivated to improve the readability of their products on the French market, as well as to take advantage of the quality and image associated with France on international markets. The following stages (Alsace, Picardie, Rhône-Alpes, Pays de la Loire, Aquitaine...) will help broaden the implantation of this brand in the SMI fabric.

The Assembly of French Chambers of Commerce and Industry (ACFCI) has also extended to the association Pro France the opportunity to set up within its walls. This proximity will favour the promotion of enterprises bearing the "Origine France Garantie" stamp, in the context of the second edition of the Semaine de l’Industrie (Industry Week, from 19 to 25 March 2012), for which the CCI network is generating hundreds of events throughout the territory.

¹ Bureau Veritas manages the "Origine France Garantie" label, created six months ago by the association Profrance.

By actu-cci.com