The 2012/09/04 at 08:06
While commitment to the reform underway in French Chambers of Commerce and Industry has long been in the pipeline, the revamping of the visual identity of French CCIs became a reality on 30 August this year. Gone is the outdated red, white and blue logo in the shape of a hexagon; farewell to all the symbols, sometimes highly whimsical, that once stamped the letterheads of CCIs covering the French territory. From now on, a single "CCI de France" logo has been attributed to all regional and territorial Chambers. Meanwhile, the Assemblée des Chambres de Commerce et d’Industrie Françaises (ACFCI or Assembly of French Chambers of Commerce and Industry), the national federating body for CCIs, has been renamed the "CCI France".
The CCI France thus indicated the following in a press release:
"Players in the economic development of territories, the CCIs now share a single logo, a symbol of strong cohesion and a shared goal: to get up and running and to be mobilised all over France to relaunch the economy.
At a time when businesses are undergoing effects of the crisis, when productive recovery is a priority, and when what matters is to increase competitiveness, they need CCIs more than ever.
The new identity is based on the 'CCI' brand and a visual representing the symbolic intertwining of the three letters CCI. This new, more streamlined, more modern logo replaces the former hexagonal one introduced in July 1991. The colours blue and red recall the institutional dimension of the network."
While the graphic transition appears straightforward, the practical reality is not always so simple. Between last-minute changes to business cards and the printing of brochures scheduled before summer under the former identity, there have been a few false notes. But overall, Chamber officials say that they are satisfied with the result, and are also reassured that the definitive introduction of the new logo in their respective establishments has been set a deadline date of 31 December this year. The most reluctant to make the change will undoubtedly be the metropolitan Chambers of Commerce that often invested in making over their own visual identities, either some time ago or else much more recently, as is the case of the CCI of Toulouse whose new logo will have survived only around one year. In a delicate budgetary context, spending on Chamber communications in Toulouse will certainly be a talking point.
The upshot remains the same: all French CCIs will have to convert to the new logo by the end of 2012. The French network will thus join its European counterparts, in Germany, Spain, and Finland, most of whom have long understood the interests of a single logo, the symbol "of strong cohesion and a shared goal".