The 2012/05/11 at 08:30
Marie-Laure Vie is convinced: “In the future, social networks will occupy a central spot in the daily lives of French CCIs.” This Social Media Administrator is working towards making web 2.0 an innovative asset for the CCIT (Territorial Chamber of Commerce and Industry) of Montpellier. Thanks to a proactive policy in this domain, the organisation is extending its local influence via Facebook, Twitter, Viadeo and LinkedIn. “CCIs are by nature a network of networks. They gather companies, themselves organised into professional associations or branches. Network coordination has always existed in our activity. So the legitimacy of CCIs to exploit these new media forms is obvious,” she considers. Pending a generalisation of this approach, certain Chambers have already got started.
Between Youtube, Facebook, LinkedIn, Twitter and Viadeo, the CCI of Paris (CCIP) has largely invested in social web networks. Its aim is to increase the diffusion of content and to better promote its essentially intangible offers in terms of consultancy and training. Since 2010, the bulk of the CCIP’s communication initiatives have taken place on Internet. Expert information on its “Friedland” blog, launched in September 2008, is relayed onto Facebook and Twitter. ARIST Paris (Regional Agency for Strategic and Technological Information), its agency specialising in innovation is present on two social networks, and also organises “live tweets”(1) to increase audience numbers at conferences and lectures that usually only gather 100 to 300 attendees. To increase publicity on its projects, the CCIP has set up at the Bourse du Commerce centre in central Paris a space for demonstrating how to use social networks, in order to concretely raise awareness of interested parties on the potential of web 2.0.
These new forms of social media are atypical levers of territorial attractiveness. “The idea is to rally people together on the basis of centres of interest. We seek to go beyond defined geographical zones. One of the coming challenges for Chambers will be to help local entrepreneurs to get around, to circulate to put them in contact with the most relevant partners or clients. Social networks are a way to get information to spread more effectively, to promote interest communities that sometimes are geographically dispersed and that companies do not take advantage of,” explains Marie-Laure Vie.
For example, a start-up may realise that it is more in its interests to exchange with interlocutors on the other side of the country than with a neighbouring business incubator. According to Sébastien Doron, in charge of External Communication and Relations at the CCIT of Loiret, “this is also an easy way to offer interesting information from other networks and structures”. In addition, “companies are not always aware of the scope of services that can be obtained via Chambers of Commerce. So this is an effective way to get the message across,” he continues.
Jean-Christophe Poncet, Project Manager for IT and Communications at the CCIT of Montpellier, also considers these means as tools for managing one’s reputation: “We sometimes alert companies about the fact that people talk about them on Internet although they may have no web presence. New media forms need to be taken into consideration in their strategies.” Finally, Marie-Laure Vie indicates that networks will perhaps be “a good discussion tool of tomorrow for Chambers of Commerce that could envisage a national organisation. At this point in time, coordination takes place on a national and regional scale, and operation is on a departmental scale. Social networks may enable the operational level to expand to the national scale.”
(1) A live coverage of an event on Twitter.
|Active CCI on Twitter|
CCI of Paris : @CCIP_CCI_Paris
CCIT of Montpellier : @cciMTP_actu
CCI of Loiret : @cciloiret
CCI of Dijon : @cci21
CCI of Lyon : @CCIdeLYON