The 2013/08/07 at 08:19
Its range of clients is vast, spanning from VSEs to large companies passing through SMEs from all sectors of activity. In spite of the diversity of these profiles, EDF Entreprises clients all share a common point. “They are all entrepreneurs keen on taking advantage of transparent and advantageous energy offers,” observes Marc Benayoun, Director of the Enterprises and Professionals Market for the EDF group. “Our metier consists in understanding their needs and bringing them added value. To bring these different elements and to simplify the readability of our offer, the EDF Entreprises brand was born, gathering under the one banner all our promises committing ourselves in favour of clients. We have taken advantage of this offer simplification procedure to create the web site edfentreprises.fr, which describes all our offers for the professional world. It also presents some entrepreneur stories, concrete examples of entrepreneurial projects to which we have contributed,” he continues.
This Internet development is all the more important as today, whatever the domain of activity, clients systematically look for information online before making purchases. The web site also means that operations can be carried out very quickly. Many procedures are possible on the web site, such as making changes in bank details, in subscriptions, or else requests for information.
The group’s desire to be in close contact with its clients is all the stronger as companies are increasingly concerned about cutting their expenses. “EDF’s Trade branch is organised into eight regions. In each of them, our teams made up of agents, experts and advisers are available to understand the specificities of each enterprise and to meet their needs in an adapted manner,” points out Marc Benayoun. Natural gas is a strong axis of development for the company today. EDF has made significant investments in recent years so as to be present throughout the gas chain, namely supply, for example via its gas carrier terminal in Dunkerque, in the north of France.
“We bring natural gas offers to all our clients in France, with certain attractive features such as fixed-price offers extending over three years for those in the restaurant industry. Our market share already comes to 5 % on the gas market, and shows regular growth,” adds the Director.
Clients of EDF Entreprises aspire to having a single contact and supplier for their energy needs, whether in electricity or gas. They also wish for simplicity in having long-term offers that are renewed tacitly – this is the case of small companies in particular. The energy supplier offers innovative solutions with indexed-price offers, but also fixed-price offers, that can extend for periods of 1, 2, 3 or 4 years. “For large industrial clients, we have the means to carry out indexing that corresponds precisely to their activity. These are assets that set us apart from the competition,” explains Marc Benayoun. For many clients, energy expenses represent an important cost element. Having visibility of their evolution is thus essential. Companies also need to have a sound understanding of how this energy is used, so as to optimise its usage and to cut consumption.”
Benefits go beyond merely optimising energy usage. “We modified one shopkeeper’s lighting system to that his energy bills are now reduced and his products better promoted, leading to a 25 % rise in sales,” he illustrates. “We have made considerable progress in the last few years so that energy management is a real lever of competitiveness for companies. We have also perfected a simulator allowing a client to compare his own consumption with that of other companies in the same domain of activity. He can therefore see if his electricity expenses justify the implementation of a consumption reduction plan.” Along the same lines, the EDF Entreprises energy clock indicating real-time consumption is another innovation. Data on this clock is compared to a theoretical curve, allowing a company to see whether it consumes more than expected, and as a result, to diffuse messages to employees asking them to adapt their behaviour.
For large companies, energy productivity plans are also implemented. These consist in sending experts on site to seek solutions for cutting consumption. Following an analysis, the experts commit to cutting the company’s expenses thanks to a renovation and improvement programme. Another innovative factor is that energy performance networks can gather a dozen companies in a region, inspiring one another to cut consumption over a one-year period by the sharing of experiences. “We have noticed that collective approaches like this considerably increase results. All companies that have participated in these networks have decided to continue their commitment at the end of the first year,” enthuses Marc Benayoun.
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