The 2012/12/21 at 07:44
France’s southwestern city of Toulouse is in the pink this month. During the national awards ceremony for the “500,000 et moi” (500,000 and Me) operation in Paris held in December, the Chamber of Commerce and Industry of Toulouse took out the “Terre d’Entrepreneurs” (Land of Entrepreneurs) title. Organised by the CCI of France and relayed by CCIs on regional and territorial scales, this competition aims to promote entrepreneurship through the videos of candidate business leaders posted on the web site www.500000etmoi.fr. This is an original way to reveal business owners from all types of sectors. The purpose is to support project owners and the creators or buyers of companies that have been activity for less than three years. Participants were invited to take part in this video competition between 1 October and 30 November this year.
In a difficult economic context, the CCI of Toulouse, seeking more than ever to provide support to all those buying or setting up a business, did not hesitate to try its luck and started its first shooting sessions on 27 September. The Chamber thus offered many candidates coaching sessions on how to jazz up their speeches. These candidates then outlined their business projects in front of a camera before doing all they could to create a buzz around their presentation, namely via social networks.
The CCI of Toulouse enabled over 70 businesses in its department to compete. At the Salon de l’Entreprise (Business Expo) taking place on Wednesday 5 December in Toulouse, regional prizes were awarded to four winners who managed to be particularly convincing. The companies Kassiopia, Miam and Colombette Optique respectively won awards in the “Project Owner”, “Business Creator” and “Business Buyer” categories. A “Regional Favourite” prize was also awarded to the company Maison Lacube. The videos of these candidates all benefited from a higher number of clicks compared to other competitors, allowing them to reach the top of the podium. These regional award-winners will now benefit from CCI training to the value of 2,000 euros. Throughout the Midi-Pyrénées region, the operation was a resounding success. Over 125 films were produced, with a special mention for the department of Haute-Garonne ,which holds the national record for the number of videos posted.
All over the French territory, this first edition has met with the success that organisers were hoping for: a total of 769 videos were produced, raising an army of 180,000 fans. The competition also resulted in 151,000 views on the social network YouTube and over 58,000 tweets. The national “CCI Terre d’Entrepreneurs” trophy recognises the commitment and dynamism of the Toulouse CCI in its support and promotion of project owners, business creators and buyers in the Haute-Garonne region.
The four award-winners on the national scale have also been announced. Stéphane Poulet, from the Rhône-Alpes department, topped the “Business Creator” category for his idea of turning used, bulky and useless containers into fun and stylish modular spaces capable of accommodating four persons in a surface area of 30 square metres – a type of mobile home mainly made from recycled materials. In the “Business Buyer” category, the winner was François-Xavier Lechevalier, from Haute-Normandie, who caught attention for his system for recuperating heat lost in refrigeration installations. The “Project Owner” category was won by Amélie Billou, also from the Rhône-Alpes department, who has launched a family coffee shop for future parents and young parents with children. The venue comprises three types of services: a coffee space with a games corner and children’s furniture; a workshop space for the young and old, for example for baby massages, prenatal singing or birthday parties; an à la carte child-minding space for occasional babysitting needs. Finally, the jury’s national “Favourite” prize went Olivier Breton, who manufactures and commercialises vintage bicycles in the Nantes region. Each of the four winners has carried off the sum of 4,000 euros – precious help when it comes to nurturing an original initiative.